Allison Kingsley, director of digital media, and Megan Smith, Ovation TV's community manager, spoke about how Ovation TV is using social media to build an online community (www.ovationtv.com/community) of people that are passionate about all forms of art and creativity. After a relatively short period of time, Ovation TV has developed a very active and vibrant community that has in many ways taken on a life of its own.
I was particularly impressed by the story about how members of the Ovation TV community got together organically to publish a coffee table book of their own art. These types of activity speak to the value that Ovation TV brings to its community as a connector and a place that its otherwise 'static' audience can gather and interact with each other and the brand.
Here's the slideshow of their presentation with some incredible statistics about the community. Oh, by the way, if you haven't heard, Ovation TV and KickApps won the SAMMY Award for Best Social Community!
Ovation TV Community on KickApps
Be the first to reply!