Sandy Carter, VP, IBM, talks about how the Websphere team used customer insight into developing marketing messages.
Sandy spoke at the KickApps seminar on Social Media in the Enterprise in San Francisco, June 2009.
For more information about Sandy: www.booksbysandy.com
For more information about how KickApps can help you Reinvent Your Website: www.kickapps.com
Jeremiah Owyang of Forrester spoke at the KickApps Social Media in the Enterprise Seminar held on June 17, 2009, in San Francisco. Jeremiah opens with an overview of the Future of the Social Web. For more information: www.kickapps.com/engage.